A writer by passion and an account lead by profession, I have been in the media ecosystem for over 5 years. Having begun my professional journey with an internship at an event management company during my first year of college and ending at Times of India during the final year, my Bachelors' degree was a sneak peek into the exciting opportunities that come with working in the Fourth Estate.

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After college, I worked as a content writer for Vantage Agora, a product company. Here, I explored the marketing communications domain and was exposed to the world of social media marketing. I understood how online networks can be an effective tool for customer engagement and can serve as a unique language for any business.

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After studying the aesthetic trends in various verticals of the digital sphere, I worked extensively with design teams to marry imagination and content in a fruitful manner – learning the basics of design principles and the unspoken rules of the trade.

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I then moved to Axis Vantage, a digital marketing agency in Bangalore, as a content writer and account manager. I led projects and enjoyed the thrill of client management. Brainstorming ideas, executing deliverables, fire-fighting for the team and meeting stringent timelines became favourable skills that I developed along the way.

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I worked alongside a team that inspired me and a space that urged me to keep pushing the envelope. I grew to be agile, versatile and adaptable, loving every challenge that was thrown my way.

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From aspiring to be a writer to becoming a lot more, I have evolved just as everything else around me has. I aim to keep learning as I walk my path, because, to me, learning is a forever game – and, when it comes to the things we love, forever should be the way to go!